Retargeting Campaigns That Bring US Customers Back
Here's a reality that frustrates American businesses: most website visitors leave without converting. In fact, over 95% of first-time visitors don't make purchases or become leads. They browse, research, compare, and disappear—often to competitors who capture them later. But here's the good news: retargeting brings them back. Retargeting (also called remarketing ) shows ads to people who previously visited your website or engaged with your content, keeping your brand top-of-mind and guiding them back to complete desired actions. It's one of the highest-ROI tactics in digital marketing services , turning missed opportunities into conversions. Why Retargeting Works for US Audiences American consumers rarely buy on their first visit. They research extensively, compare options, and return multiple times before converting. Retargeting stays visible throughout this journey. Top-of-Mind Awareness : Retargeting keeps your brand visible as prospects research alternatives. Wh...